SCIURIDAE LABS

GTM for TECH teams TO CONNECT PRODUCT WITH PEOPLE TO CREATE VALUE

Commercial strategy • Go-to-market • Incentive design

I build commercial strategy for tech companies navigating complex stakeholder ecosystems; from market positioning and incentive design to partnership strategy and growth systems.

My expertise spans brand and marketing strategy with deep crypto and Web3 experience. I've scaled organisations from early stage to maturity: growing a global consultancy from 26 to 300 people with $34M P&L, and leading commercial strategy (product, partnerships + marketing) across 370+ portfolio companies at Outlier Ventures, Europe's leading Web3 accelerator.

My core value-add: Creating alignment between products, markets, and stakeholders - whether that means aligned on the core value proposition, understanding your users better, building go-to-market systems, or structuring incentives that drive sustainable growth. I bridge the gap between early-stage traction and long-term scale.

Current focus: Through Sciuridae Labs, I work with founders and investors on commercial strategy, incentive architecture, and go-to-market execution - particularly at the intersection of AI, Web3, and incentive-driven networks.

Let's talk

“Of all the wonders of the world, the horizon is the greatest.” / Freya Stark

ABOUT ME

I am passionate about the opportunity for technology to improve our lives and am working hard to build a fairer and more equitable world through that technology, and the society we build with it.

WHAT ELSE

I partner with talented TEAMS who are building next the generation of internet services. I'm particularly interested in distributed computing, media, AI, Fintech and IoT.

I also work as an exec coach, a mentor for developing talent, and have experience in advisory roles across both industry bodies and corporates. I am a speaker and occasional writer on innovation and emerging technology

My specialist subjects are business strategy, creating and managing growth, organisation design, change management, talent strategy, INCENTIVES AND SYSTEMS, workshop design and facilitation, team-building, leadership and creating high performing businesses through a focus on enabling effective teams.

In a previous life, I worked in innovation advisory at a number of digital agencies during the first two waves of the internet revolution, seeing the dotcom boom up close, and then enjoyed web 2.0 with the rise of mobile and social web.

BEYOND THE MOUNTAINS ARE MORE MOUNTAINS

BEYOND THE MOUNTAINS ARE MORE MOUNTAINS