WORK WITH ME

I LOVE TO BUILD commercial STRATEGY WITH tech companies navigating complexity. from market positioning and incentive design to partnership strategy and organisational systems.

My background spans scaling a global consultancy from 26 to 300 people, leading commercial strategy across 370+ Web3 companies at Outlier Ventures, and founding a product studio that BUILT WITH STREAMERS, BIOTECH AND DEFI

I work with TEAMS who are IN GROWTH stage and ready to build systems that scale.

POSITIONING AND MARKET STRATEGY

From vague vision to clear value proposition

Brand, narrative, and competitive differentiation. Getting your story straight so it resonates with the people who matter—investors, users, and partners.

Impact: Stop explaining yourself in every meeting. Start having conversations where people immediately get it.

Incentive and ecosystem design

Getting everyone pointed in the same direction

Stakeholder mapping, token economics, and incentive architecture. Designing systems where investors, builders, users, and communities all win when the protocol succeeds.

Impact: Replace tension and misalignment with a flywheel where every stakeholder's success drives everyone else's.

Go-to-Market & PartnershipS

From hidden gem to market presence

Distribution channels, strategic partnerships, and market entry. Building the relationships and routes-to-market that turn product potential into actual adoption.

Impact: Move from "we're building something great" to "here's how we're reaching the people who need it."

Commercial Infrastructure

Building systems that scale beyond you

Team structure, operating rhythms, KPIs, and growth programs. Creating the commercial backbone that lets you scale without everything depending on the founders being in every conversation.

Impact: Stop being the bottleneck. Build a machine that generates pipeline, closes deals, and drives growth while you focus on strategy.

Fractional Leadership

Impact when you need it

Embedded strategic support as fractional CMO/CCO. 2-4 high-impact sessions per month, behind-the-scenes decision support, and access to networks that matter.

Impact: Senior commercial leadership without the full-time hire—ideal for navigating critical moments or filling gaps while you scale.

GTM FOR EMERGING TECH TEAMS TO GO FROM IDEA TO TRACTION TO SCALE