
From firms to networks: How coordination technology will reorganise everything
The process of everyone’s collective efforts of doing things in the real world - taking some stuff, making other stuff, and creating value, together makes up what we call the economy.
This is driven by technological innovation in some obvious, and some less than obvious ways…

The Velvet Sundown: it was only a hopeless fancy
This week, a rock band that amassed over 1 million monthly listeners on Spotify revealed itself to be entirely AI-generated.

Make Time for Making: 7 Ways Builders Control Their Days
They say your inbox is somebody else’s to-do list, well the way we work today your diary is what someone else wants you to do. And I can tell you one thing, other people value your time a lot less than you do.
It’s time to take back control.

What is web3 really about?
Zoom out. What we see as decentralisation is the continuation of the technology project of the twentieth century, automation

Why you need Product-Market Fit BEFORE you try to scale
When you have P/M fit, you will know because customers come “flowing out of the ground like oil”, demand will be accelerating in a way that is hard to keep up with.

Creative Disruption report

EVERYTHING IS IMPOSSIBLE UNTIL SOMEONE DOES IT
During the 1930s, there was a frenzy for mountain climbing in Europe, driven by some advances in technology, and a modernist zeal. Pre-eminent among these grand challenges, was the lust to climb the North Face of the Eiger, a mile-high sheer face of rock…

The real reason Publicis aren't entering any awards in 2018
Many people were surprised last week to hear that Publicis are pulling out of Cannes next year. A lot of the focus has been on the impact on the festival, and what that means for our fixation on awards, and whether that is positive for brands, business or indeed agencies. This is about none of that, it’s about something else: the why behind the decision.