MATT LAW

Commercial leader scaling Web3 organizations since 2017. Built Outlier Ventures' accelerator (370+ portcos, $400m+ AUM), previously grew global consulting firm from 26 to 300 people w/ $34m P&L. I love working in crypto as I believe this is our next civilization-level upgrade. My superpower is connecting products with human needs  to create growth.

Outlier Ventures

Chief Commercial Officer: Mar 2024 – Oct 2025

At Outlier Ventures (Europe's leading Web3 accelerator), I lead commercial strategy, build new products, and design investment propositions that support teams launching + growing tokens. Creation of a later-stage investment proposition for pre- and post-TGE teams. Working across startup acceleration + incubation as well as P&L + board responsibilities

Accomplishments:

• Developed the later-stage investment + token advisory function. Launched proposition with a new target audience. Led 20+ investment/advisory deals (including post-TGE “growth” proposition)

• Leadership for partnerships, advisory, program and marketing teams (7-13 direct reports), raising $6million investment funds and generating $2million program revenue so far in 2025

• Spoke at 6 major conferences on investment thesis + trends (Proof of Talk, Token2049, Binance Blockchain Week, EthCC, EthDenver)

• Evolved ecosystem + foundation strategy proposition, and negotiated win-win partnerships (Midnight, Hedera, Injective, OODA + others)

Partner: Jul 2020 - Present

Chief Operating Officer: Mar 2018 – Jun 2020

Head of Advisory / Marketing Director: Oct 2017 – Mar 2018

My first full time period at the firm. Developing investment process, product strategy, as well as covering legal + regulation during the ICO boom. Member of investment committee, + focused on GTM for portcos. 

Accomplishments:

• Designed pivot from incubation to Accelerator program (370+ cohort participants to date) 

• Developed process, operating principles, team structure, KPIs, and commercial model for accelerator

• Incubation: Partnered with Fetch.ai from a 3 person team on proposition, go-to-market, legal, structuring and token launch partnering with Binance in 2019

• Grew team to over 40 people via distributed delivery model. Led development of operating framework + OKR for business planning + reporting

Move78: product & STRATEGY STUDIO

Founder and Managing Director: Mar 2021 – Mar 2024

Founded and scaled a product growth studio specializing in strategy-led product development for emerging tech startups. Worked with Web3, AI, and biotech companies to clarify complex propositions, positioning, partnerships, design growth systems, and scale from early traction to market fit.

Accomplishments:

• Product-market fit optimisation - Enhanced propositions, designed new features, and facilitated beta testing for apps and products: streaming platforms, meal-finding apps, and biotech research

• Head of Strategy: Led growth, community, and product strategy for Boson Protocol, including $36million fundraise (2021-2024)

• DeFi trading automation tool with Fetch.ai - Concept to launch strategy, achieving 100K+ connected wallets at peak

• Partnerships, BD and growth programs for early stage tech businesses

• Portfolio growth work across 10+ companies including Swash, SubQuery, ATOR, Itheum, Co:create, and Palantir

• Scaled operations from £0 to £1.4M annual revenue - Built team of 12, created delivery processes and operational systems for complex strategy projects

Fetch.ai

Head of Growth: June 2020 – Mar 2021

(Ongoing growth advisory role: 2021-present)

Moved from full-time at Outlier to a portco role focused on building a strong community, developer and partner ecosystem for Fetch.ai, to drive growth in the decentralized ML network. 6x token price during tenure

Accomplishments:

• Strategic repositioning of Fetch.ai’s product marketing narrative, aligning it with developer needs and core use cases

• Created strategy to strengthen Fetch.ai’s presence in collective learning and mobility, positioning it as a foundational ecosystem for AI-driven applications

• Demonstrated strong “build-in-bear” community narrative during Covid-19 crisis with weekly meetups + AMAs around product fundamentals + demos

AnalogFolk

Chief Operating Officer: Dec 2015 – Sep 2017 / Managing Director, UK: Jul 2011 – Dec 2015

Led development of global product strategy + innovation services consultancy. Overall P&L and commercial responsibility for the group ($34million revenue, 300ppl, 6 offices), as well as for management of senior leaders. 

Accomplishments:

• Grew business from 26 to 300 people over 6 years and launched offices in US and China

• Responsible for P&L in the UK, then globally. Client relationships, new business, marketing, talent and expansion strategy for the network (eg Nike, HSBC, JP Morgan, Sainsbury’s etc)

• Sunday Times Tech FastTrack 100 (2 years), Best Companies to work for in the UK (3 years), 

Various digital, marketing and innovation agencies

(Elvis, Dare, DDB worldwide): 2006-2011

Multi-award winning creative + innovation strategist at leading UK agencies. 3x agency-of-the-year awards

Elvis: Board Account Director: Nov 2009 – Jul 2011 / Dare: Group Account Director: Jul 2006 – Nov 2009

Education

University of Leeds, UK / Psychology (BSc, 2:1)

With a focus on human/computer interaction, VR, human factors, automation, and “hypermedia”

Volunteering & interests

Mentoring + coaching: digital and agency teams, leadership, business planning, workshops, and coaching executives. Non Exec Director for Brave Bison PLC in the UK