Move78

Founder (Jan 2021 – Present)

Product strategy and communications consultancy in emerging tech. Working with web3 projects Boson, SubQuery, Co:Create, Fetch.ai, Swash, ATOR on proposition, brand development, growth marketing + user interface design

Accomplishments:

• Grew team of 12 focused on enabling brand + growth for products in emerging tech

• Worked with Fetch.ai on launch + product interface for DeFi trading automation tool

• with 100k+ connected wallets at peak

• Supported SubQuery on brand + community for £4m private and £5m public TGE,including branding, campaign plan + comms assets

• Advising ATOR on proposition refresh and rebranding

Chief Strategy Officer (Jan 2021 – current)

(40% fractional role via Move78 above). After meeting founders at Outlier Ventures, I joined the team to support on network launch of protocol focused on decentralized commerce enabled by Redeemable NFTs

Accomplishments:

• Engineered community growth and $36m token launch

• 100k+ community growth, 15million+ aggregate monthly reach at peak

• Go-to-market strategy focused on culturally enabled brands in gaming and

• collectibles – 50+ brand partnerships to date