MATT LAW

Commercial leader scaling Web3 organizations since 2017. Built Outlier Ventures' accelerator (370+ portcos, $400m+ AUM), previously grew global consulting firm from 26 to 300 people w/ $34m P&L. I love working in crypto as I believe this is our next civilization-level upgrade. My superpower is connecting products with human needs  to create growth.

Outlier Ventures

Chief Commercial Officer: Mar 2024 – Present

At Outlier Ventures (Europe's leading Web3 accelerator), I lead commercial strategy, build new products, and design investment propositions that support teams launching + growing tokens. Creation of a later-stage investment proposition for pre- and post-TGE teams. Working across startup acceleration + incubation as well as P&L + board responsibilities

Accomplishments:

• Developed the later-stage investment + token advisory function. Launched proposition with a new target audience. Led 20+ investment/advisory deals (including post-TGE “growth” proposition)

• Leadership for partnerships, advisory, program and marketing teams (7-13 direct reports), raising $6million investment funds and generating $2million program revenue so far in 2025

• Spoke at 6 major conferences on investment thesis + trends (Proof of Talk, Token2049, Binance Blockchain Week, EthCC, EthDenver)

• Evolved ecosystem + foundation strategy proposition, and negotiated win-win partnerships (Midnight, Hedera, Injective, OODA + others)

Partner: Jul 2020 - Mar 2024 

Chief Operating Officer: Mar 2018 – Jun 2020

Head of Advisory / Marketing Director: Oct 2017 – Mar 2018

My first full time period at the firm. Developing investment process, product strategy, as well as covering legal + regulation during the ICO boom. Member of investment committee, + focused on GTM for portcos. 

Accomplishments:

• Designed pivot from incubation to Accelerator program (370+ cohort participants to date) 

• Developed process, operating principles, team structure, KPIs, and commercial model for accelerator

• Incubation: Partnered with Fetch.ai from a 3 person team on proposition, go-to-market, legal, structuring and token launch partnering with Binance in 2019

• Grew team to over 40 people via distributed delivery model. Led development of operating framework + OKR for business planning + reporting

Move78: product & strategy consulting

Founder and Managing Director: Mar 2021 – Mar 2024

Personal consulting working with Outlier portcos + other tech companies on product + growth strategy

Accomplishments:

• $36million fundraise + TGE with Boson Protocol - head of strategy: growth, community + product strategy 2021-2024

• Numerous growth assignments (eg Swash, SubQuery, ATOR, Itheum, Fetch.ai, Co:create, Palantir)

• Worked with Fetch.ai on concept, strategy + launch for DeFi trading automation tool with 100k+ connected wallets at peak

• Founded and scaled operations - creating all processes and product propositions

• Built a team of 10 and developed operational systems to deliver complex strategy projects. Grew from £0 to £1.4 million in annual revenue.

Fetch.ai

Head of Growth: June 2020 – Mar 2021

(Ongoing growth advisory role: 2021-present)

Moved from full-time at Outlier to a portco role focused on building a strong community, developer and partner ecosystem for Fetch.ai, to drive growth in the decentralized ML network. 6x token price during tenure

Accomplishments:

• Strategic repositioning of Fetch.ai’s product marketing narrative, aligning it with developer needs and core use cases

• Created strategy to strengthen Fetch.ai’s presence in collective learning and mobility, positioning it as a foundational ecosystem for AI-driven applications

• Demonstrated strong “build-in-bear” community narrative during Covid-19 crisis with weekly meetups + AMAs around product fundamentals + demos

AnalogFolk

Chief Operating Officer: Dec 2015 – Sep 2017 / Managing Director, UK: Jul 2011 – Dec 2015

Led development of global product strategy + innovation services consultancy. Overall P&L and commercial responsibility for the group ($34million revenue, 300ppl, 6 offices), as well as for management of senior leaders. 

Accomplishments:

• Grew business from 26 to 300 people over 6 years and launched offices in US and China

• Responsible for P&L in the UK, then globally. Client relationships, new business, marketing, talent and expansion strategy for the network (eg Nike, HSBC, JP Morgan, Sainsbury’s etc)

• Sunday Times Tech FastTrack 100 (2 years), Best Companies to work for in the UK (3 years), 

Various digital, marketing and innovation agencies

(Elvis, Dare, DDB worldwide): 2006-2011

Multi-award winning creative + innovation strategist at leading UK agencies. 3x agency-of-the-year awards

Elvis: Board Account Director: Nov 2009 – Jul 2011 / Dare: Group Account Director: Jul 2006 – Nov 2009

Education

University of Leeds, UK / Psychology (BSc, 2:1)

With a focus on human/computer interaction, VR, human factors, automation, and “hypermedia”

Volunteering & interests

Mentoring + coaching: digital and agency teams, leadership, business planning, workshops, and coaching executives. Non Exec Director for Brave Bison PLC in the UK