WORK WITH ME

I build commercial and operating strategy with technology companies navigating complexity - from market positioning and go-to-market through to partnership structure, operating model, and the systems that scale beyond the founders.

My background spans scaling a global consultancy from 26 to 300 people with a $34M P&L, leading commercial strategy across 370+ portfolio companies as COO and later CCO at Outlier Ventures, founding a product studio working across AI, biotech, media and fintech, and serving as a non-executive director of an AIM-listed technology group.

I work with founders at growth stage, and with funds building the support layer behind their portfolio. Engagements run from a focused piece of work to embedded fractional leadership over months.

POSITIONING AND MARKET STRATEGY

From vague vision to clear value proposition

Brand, narrative, and competitive differentiation. Getting your story straight so it resonates with the people who matter - investors, users, and partners.

Impact: Stop explaining yourself in every meeting. Start having conversations where people immediately get it.

Go-to-Market & PartnershipS

From hidden gem to market presence

Distribution channels, strategic partnerships, and market entry. Building the relationships and routes-to-market that turn product potential into actual adoption.

Impact: Move from "we're building something great" to "here's how we're reaching the people who need it."

Commercial & partnership structure

Get everyone pointed in the same direction

Commercial terms, partnership structures and stakeholder alignment. Designing the arrangements where investors, partners, customers and teams all win when the business does.

Impact: Replace tension and leakage with structures that compound.

Operating model and commercial infrastructure

Building systems that scale beyond you

Team structure, operating rhythms, KPIs and growth programmes. Creating the commercial backbone that lets you scale without everything depending on the founders being in every conversation.

Impact: Stop being the bottleneck. Build a machine that generates pipeline, closes deals and drives growth while you focus on strategy.

Platform and portfolio support

The layer that decides whether an investment works

For funds: founder-support models, platform function design, portfolio operating rhythm and reporting. Deciding where hands-on support earns its cost and where to build something repeatable.

Impact: A portfolio that gets help at the moments that matter, and a fund that knows what's actually happening inside it.

Executive coaching

The person, not just the plan

One-to-one coaching for founders and senior leaders, and facilitation for leadership teams. Qualified at Henley Business School in coaching and behaviour change.

Impact: See the world clearly as it is, and unlock the power you have inside you.

Fractional leadership

Senior judgement when you need it

Embedded strategic support as fractional COO, CCO or adviser. Two to four high-impact sessions a month, decision support behind the scenes, and access to networks that matter.

Impact: Senior commercial and operating leadership without the full-time hire - for navigating a critical moment or filling a gap while you scale.

STRATEGY AND OPS FOR TECH COMPANIES AT THE INFLECTION POINT